All the Things the New Google Logo Looks Like, According to the Internet

September 1, 2015

7:02 pm

Earlier today, Google (yes, Google – not Alphabet) announced a major change to the Google logo. In the last 17 years, the company has undergone a lot of changes, but throughout all of it, the Google logo remained largely the same – the notable serif-style with those same iconic colors. The new Google logo revealed today, however, has let go of those roots and is now in a sans-serif typeface. And apropos of any major changes or announcements made by the company, the Internet responded overwhelmingly – mainly, to describe what the new Google logo looks like to them.

“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it,” writes Tamar Yehoshua, Google VP of product management and Bobby Nath, Google director of user experience. “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”

The Google logo redesign comes shortly after the company announced the creation of parent company Alphabet. Rightly so, the new logo’s colors and typeface more closely align with Alphabet’s. But outside of those ties, Google says that the logo change is motivated in large part to adjust to the changing ways through which we interact with Google on multiple devices. Originally built for a single desktop browser page, the Google logo has been readjusted to work and read more smoothly across several platforms.

While the Internet community seems to largely embrace the new Google logo, many are jokingly comparing it to other things in our world. Here’s what some people on Twitter had to say about the new Google logo:

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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