If you want to succeed in the ecommerce game, it doesn't matter what you're selling. Look around the internet and you'll be able to find anything. However, once they land on your page, customers will focus on one thing, the product photo. If your photos are low quality, they'll buy from someone else.
While videos and augmented reality are becoming more popular, photos still rule at the moment so you'll have to deliver high quality, even for the smartphone user. Here are 5 tricks to make your product photos pop.
Use Macro Mode When Possible
Hopefully your smartphone can shoot in macro mode because it's great tool to use when you're selling extremely small objects on your ecommerce store. The same is true if you just want to focus on a particular section of a larger product as the extra detail will take things to the next level.
Use 360-Degree Photos for Products
Augmented reality is not mainstream at the moment, but you can still let potential customers feel like they're looking at your products in real life. All you need to do is have 360-degree product page photo option available. They're not as technical to shoot as you might think, although it will take a bit of practice. Even if your ecommerce store is built on something as simple as WordPress, a 360-degree viewer plugin is all you'll need once it's done.
Optimize Your Images for Speed
Since more customers are searching items on their smartphones, amazing photos will boost your conversion rates, but slow load times will do the opposite. If your product page takes an extra second to load, it could hurt your conversions by seven percent.
Know How to Color Correct
Black and white photos are beautiful — but there is a good chance your photos will contain colors. No matter how good your camera is, those colors won't live up to the expectations of your customers. You'll need to master the art of color correction in order to help your product page photos pop out. You don't even need to be a Photoshop expert to do it. There are lots of great apps capable of making the job simple for you.
Always Use the Countdown Timer
Even if your phone is sitting on a tripod you should still use the timer when you take photos. The pressure from your finger can mess things up. It might only be a slight difference your non-professional eye can't see. There are a few good apps out there if you don't have a tripod. CameraSharp is the one you'll hear recommended the most on ecommerce forums talking about this kind of hack, but you'll have to invest a few dollars.
If you use these photo tricks you'll see your conversion rates increase straight away, but keep testing out different ones to maximize your profits. Anyone who doesn't take their product page photos seriously is missing out in a big way.
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