The 5 Fastest-Growing Internet of Things Startups

May 20, 2015

11:00 am

Put the word “smart” in front of something and it becomes an Internet of things device – a smart thermostat like Nest, a smart watch like Apple’s, or the smart fridge we’ve all been dreaming of. These devices connect to the Internet and can send and receive data to and from other devices (and us).

The Internet of things industry was the fourth hottest industry in terms of growth in 2014, and the thirteenth by number of exits. The World Economic Forum estimates that by 2020, about 50 billion things will be connected (“Internet of Things Market Statistics – 2015”). In short, watch out, world – the things are getting smarter.

Mattermark ranked the fastest-growing Internet of Things startups of 2014 based on their Mattermark growth score, which takes into account monthly unique website visitors, weekly mobile downloads, social media metrics, number of employees, and equity funding. The results, along with a wealth of other data on the fastest-growing startups, regions, and industries, are reported in the 2014 Startup Traction Report (get it for $99).

Here are those hot Internet of things startups:


Growth score: 2616

Mattermark says: “JIBO earned more than $2.2 million by selling over 4,800 social robots through its Indiegogo campaign. JIBO plans to pair its robot with other connected devices in the future.”


Growth score: 1487

Mattermark says: “Vessyl is a smart cup that senses the nutritional content of beverages and tracks the hydration of its user – providing tailored insights to an increasingly health-conscious consumer base. Vessyl received $1 million in its first crowdfunding campaign.”

3. Estimote

Growth score: 1158

Mattermark says: “Estimote’s tiny beacons can be placed on any objects to create contextually rich mobile experiences. In September 2014, Estimote released the Estimote Indoor Location, an iBeacon-compatible indoor location software product.”

4. Misfit Wearables

Growth score: 1135

Mattermark says: “Misfit Wearables, the fitness tracker manufacturer, has a presence in more than 21,000 retail locations in 50 countries, according to the Wall Street Journal. Misfit plans to deepen its commitment to the Chinese wearables market.”

5. Edyn

Growth score: 1002

Mattermark says: “Edyn, which makes smart garden systems to monitor and track environmental conditions, sold over 2,000 units through Kickstarter in July 2014. Home Depot will begin distributing their products next spring.”

Mattermark’s 2014 Startup Traction Report uses data from public sources like Crunchbase, AngelList, NASDAQ, the SEC, and the White House Office of Management & Budget, as well as private relationships they have with investors and entrepreneurs. Everything was measured for the 2014 fiscal year, which covers October 2013-September 2014.

Image credit: Edyn on Kickstarter


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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact