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Amplify Your Food Donations This Season with Amp Your Good

    Categories: News

One in six people in America face hunger, and over 49 million Americans struggle to put food on the table every day. While programs out there like Supplemental Nutrition Assistance Program (SNAP), The National School Lunch Program (NSLP), and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are here to help, this isn’t enough. In fact, only 61 percent of food-insecure households actually take advantage of these programs.

As we enter the giving season you may start to see canned food, and non-perishable collection drives sprouting up all over town.

But have you ever stopped and asked yourself why we have resigned our hungry citizens to processed and nonperishable foods? Why can’t they enjoy fresh, sustainable foods like we do in our own homes?

Patrick O'Neill and Martin Scheidl, founders of Amp Your Good, asked themselves this very same question last year.

Why can’t conscientious consumers donate fresh foods to those charities that need it?

Amp’s pioneering “crowd-feeding” platform enables people and organizations to amplify their impact in the fight against hunger by raising perishable food – real food – via online food drives. Amp's vision is to turn the billions of canned goods donated to food drives each year into billions of apples, carrots, bananas, sweet potatoes, fresh greens, whole meals and other healthy food items.

The company – which I like to think of as a gift registry-meets-crowd-funding platform – allows charities to sign up at no cost and “register” for those fresh food items they need. After they select their items and create their campaign, they launch this to their networks. Consumers log in, browse their registry, and select and buy those items. At the end of the campaign, Amp Your Good purchases these items from partners suppliers and delivers these to the charity.

According to O'Neill’s research, over 100 million consumers make a single donation to food drives every year. Imagine if these food donations were put towards fresh and healthy food. Amp Your Good has made this as easy as clicking a button – a virtual donation site, if you will!

Amp Your Good has partnered with Food Day this October to host the Real Food Drive. Consider joining this great food donation campaign dedicated to donating real foods to families and charities in need.

This post was last modified on Sep 28, 2015 2:59 pm