June 24, 2015
When you’re running a startup, it’s daunting to think of taking more than fifteen minutes a month to write a blog. But, if you’re still growing your client base, a blog is necessary. Companies that blog get 97% more links to their website and consistent bloggers are 13 times more likely to have positive ROI. So how do you make sure you’re sharing quality blog content? Follow these ten blogging tips:
1.) Set a schedule.
Plan a Tuesday and Thursday blog post and then, no matter what it takes, get a post out on those days. A schedule keeps you on track and gives your customers something to look forward to each week, particularly if they know that on Tuesday they'll always receive more of a particular topic like blogging tips.
2.) Create a content calendar.
Using Excel, Word, or online software, create an easy-to-use calendar filled with blog categories, topics, and keywords. Start with your industry. For example, if you work in social media, blog categories could include: social platforms, news, content creation, graphic design, and advertising. Between those five elements, it should be simple to come up with two blog topics a week on a rotational basis.
3.) Keep it short.
Long isn’t always better. Posts at 500-words or less can still provide great opportunities for SEO and can be quicker and easier to write with little notice.
4.) Use guest bloggers.
No one said you had to write every post. In fact, some of the most successful blog posts are from guest contributors. Do you have a friend in your industry? Ask her to write a contribution for you. Do you have a satisfied client? Ask them to share their experiences on your blog. You can even get your employees to write weekly posts.
5.) Create a blog series.
Blog series focus on a single topic over the span of multiple posts. Series are great for those topics that would take a 4,000-word blog to cover appropriately. Don’t write it all at once, split it up. For an example, take a look at the five-part series on social entrepreneurs.
6.) Let images speak for you.
A picture says a thousand words and an infographic can say even more. Never underestimate the power of a well-chosen image to help inform your writing. Great images can help make up for lacking content.
7.) Don’t forget SEO.
Make sure every blog post you write uses keywords in the title, within the meta description, and within the body of your blog. Don’t waste your time on posts that won’t drive traffic and optimize your search engine placement. You can find great SEO blogging tips from Yoast.
8.) Read other blogs.
Blogs are a great source of inspiration when you’re struggling with new ideas. See what your competitors and industry experts are talking about, and then figure out how your blog can contribute to the conversation.
9.) Spell and grammar check.
Nothing will kill your credibility faster than inappropriate spelling and grammar. Your blog is meant to illustrate your expertise, don’t let their, there, they’re take that away.
10.) Have fun.
Fun is the most important aspect of a great blog. You don’t always need to be serious. The blog is your company’s opportunity to reveal the heart behind the corporation. Be goofy. Go off topic. Try something new.
Blogging can be time consuming and challenging when you’re just starting out, but the more you write, the easier it will be. A blog is your chance to talk about your company, your industry, and yourself. Don’t miss the chance to increase your website traffic, drive sales, and instill confidence in your customers by following these blogging tips.
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