August 11, 2016
When it comes to the online world, user experience is everything. When someone visits your site or your platform, you have less than three seconds to make a good first impression that will keep them interesting in your startup. So, how do you create an online user experience that keeps your audience coming back for more?
Below are a few pro tips that will definitely take your online presence to the next level:
Outline Important Information
Want visitors to zoom in on specific parts of your webpage? Adding a white outline around the important areas of your site can make important information stand out, becoming much more attractive and interesting to your audience. According to CrazyEgg, “Research has shown that use of white space between paragraphs and in the left and right margins increases comprehension by almost 20%.”
For most of us, the goal of a website is to actually get readers to take a specific action, whether that’s a purchasing decision or a bookmark. Adding whitespace makes the information presented easier to digest by reducing distraction and creating a clean, visually appealing space.
In a world that focuses on numbers, it’s easy to forget that traffic needs to go to the correct landing page, depending on the audience segment they fall into. According to an SEO firm, “Advanced strategy…[for] SEO consulting involves user experience (UX) and usability analysis, URL restructuring and proper redirection as well as link profile review and removal.”
These three critical pieces of a comprehensive SEO audit will help users find the information they’re looking for quickly. Remember, the three seconds attention span? By directing traffic to the perfect page for their needs, you can exponentially improve the customer experience while improving ROI.
Ensure Proper Titling
If you’re unfamiliar with the HTML attribute title, consult your team’s web developer. This simple, yet often underutilized element is incredibly effective at reducing tickets and other support requests from new users. When a customer visits your website, they need to be able to easily navigate through its function.
The “title” function allows for a helpful box to pop-up when the mouse is held over a site attribute for a few moments. This information gives users context and creates an instantly accessible hint for those unfamiliar with your site.
From the moment a visitor hits your website, it’s critical that the most relevant information is displayed to meet their needs; avoiding the dreaded browser back button. By restructuring and optimizing your site to properly serve up landing pages based on audience needs, you’ll dramatically improve the user experience from the first click. Then, as the visitor engages with your site, adding context clues will empower them to self-serve and resolve their issue quickly, hopefully resulting in a sale or other call-to-action.
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