November 14, 2013
NGP VAN, the data company behind President Obama’s campaigns, today announced its acquisition of NationalField, an online political organizing network and tool to aid campaigns in their field operations.
“This acquisition means that progressive campaigns and organizations in the 2014 and 2016 cycles will have access to powerful new tools and integrations that will continue to give them the edge needed to win,” the NationalField team stated on the company’s website.
Social media and data management have become instrumental in organizing large groups of younger, tech-savvier voters, and both NGP VAN and NationalField have developed their political chops in major Democratic Party campaigns. Combined, they will be an organizing force to be reckoned with, and it will be interesting to see what will come of this acquisition in the next election cycle.
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