NGP VAN Acquires NationalField to Leverage the Digital Divide Among U.S. Voters

November 14, 2013

3:33 pm

NGP VAN, the data company behind President Obama’s campaigns, today announced its acquisition of NationalField, an online political organizing network and tool to aid campaigns in their field operations.

“This acquisition means that progressive campaigns and organizations in the 2014 and 2016 cycles will have access to powerful new tools and integrations that will continue to give them the edge needed to win,” the NationalField team stated on the company’s website.

Social media and data management have become instrumental in organizing large groups of younger, tech-savvier voters, and both NGP VAN and NationalField have developed their political chops in major Democratic Party campaigns. Combined, they will be an organizing force to be reckoned with, and it will be interesting to see what will come of this acquisition in the next election cycle.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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