NGP VAN Launches Social Fundraising Tool with Gamification Features

July 7, 2014

9:12 am

DC-based NGP VAN is already gearing up for the next political season. The political tech company, which provides solutions to Democratic and progressive campaigns and organizations, launched publicly their new Social Fundraising tool that helps campaigners raise money more effectively.

While most peer-to-peer online fundraising platforms keep efforts on the web, Social Fundraising integrates both online and offline fundraising. This is a key feature for fundraisers who are frequently frustrated by the lack of offline integration in many online-only tools.

And, because Social Fundraising is fully integrated with the NGP fundraising database, clients can easily manage their peer-to-peer fundraising across both online and offline channels to better understand their network of donors – a critical component of raising funds in our relationship-driven society.

The new tool includes the optional use of a “rollup” report for each volunteer fundraiser that shows not only how much money that particular fundraiser has raised, but also how much money has come in through the volunteer fundraiser’s network.

To make the process more fun, Social Fundraising also uses gamification to spur supporters to greater action through a series of points and badges they can earn (and share on social media), and leaderboards where they can see how their progress matches up to others nationally or locally.

“Social Fundraising is another way NGP VAN helps clients raise more money,” said Stuart Trevelyan, NGP VAN’s CEO. “We’re really excited to bridge the online-offline gap, to accurately reflect the full rollup for a fundraiser, and to introduce gamification to volunteer fundraising.”

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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