Noom Health Apps Raise $2.6M, Expand to Korea

December 18, 2012

1:44 pm

 

Noom, the creators of health apps for Android with 15 million downloads, today announced $2.6 million in funding led by UK venture capital firm m8 Capital.

The New York startup will also be opening an office in Korea and customizing its apps for the Korean audience. Korea is a logical choice for an Android app maker, as around 90 percent of Korean smartphone users run on Android. That’s largely because of the popularity of Samsung Galaxy phones, made by the country’s tech giant.

Noom’s products include Weight Loss CoachCardioTrainer, and Calorific. The Weight Loss Coach app provides activity reminders, food and exercise tracking, and health articles to dieters. Its full features are available for $9.99 per month, which means Noom is already pulling in revenue in addition to its funding.

This “pre-Series A round” also included Qualcomm Ventures, Harbor Pacific Capital, and ex-executives from Nexon.

The Noom team

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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