NYTimes Explores Crowdsourcing for Business

August 6, 2010

1:53 pm

Crowdsourcing is nothing new but the Web has made it easier than ever to tap into a crowd of people for help. This article looks at a number of different businesses that leverage crowdsourcing but left out some of our favorites which include GeniusRocket and CrowdSpring.

Amplify’d from www.nytimes.com
Tapping the Wisdom of the Crowd

But Trek Light has a full-time staff of one: Seth Haber, the founder. “I’m always trying to seem bigger,” he said.

For example, when it comes to product development, branding and market research, he has felt the pinch of being a small operation. So last year, he turned to crowdsourcing for help.

Read more at www.nytimes.com

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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