July 21, 2016
If you haven’t heard of the popular mobile game Pokémon Go, you’ve likely been living in the woods on berries and nuts for the last month. It has been used more than Facebook since it’s release in early July. Every marketing firm in the world has attempted to harness the power of this cultural phenomenon in hopes of cutting off a small piece of the jackpot pie that Nintendo and Niantic have managed to bake. The reason? It appeals to literally everybody.
According to data from StartApp, a social data platform that compiles mobile app information, the demographics of Pokémon Go users are a lot more diverse than you might think. Most notably, 33 percent of Pokémon Go players are women, shattering any previous notion that “video games are just for boys.” The data specifies that numbers reflect actual downloads of the game rather than mere players, so claims that couples are playing together on one account do not affect the results.
That’s not the only shocking statistics about this popular mobile game that was part of this extensive study. The research also found that more than one third of Pokémon Go players are older than 25. While many believe young people to be the main users of mobile games like this, the number is far from surprising as Pokémon Go’s popularity is mostly due to the nostalgia brought on by creating a mobile game from characters made famous in the late 90s and early 2000s.
Other demographic readings showed the same, that there was no one place, one gender, or one age that was enjoying the game more than anyone else. As you’ll see from the state download numbers, the highest download numbers were shown as “other.” Everyone is downloading the game and there is no rhyme or reason to the location or category. While the US currently boasts the most downloads, they still boast significantly less than half of all downloads. Plus, they were privileged to the game before most other countries, and the numbers will likely even out fairly soon.
The best takeaway to glean from this data is that Pokémon Go is, indeed a cultural phenomenon that has transcend the rules of demographics and categories. It has brought people together and has ushered in an era of peace and prosperity amongst the people of the world. Or, you know, it might just be a really addicting game that plays off your need to enjoy things from the past while using the technology of the future. Who really knows? The only thing we know for sure is that everyone is playing this game. And I mean everyone.
Photo: Flickr / Shannon
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