How to Optimize Instagram to Build Your Personal Brand [INFOGRAPHIC]

August 17, 2015

8:00 am

I’m going to start by telling you a couple of things that you already know: Building a personal brand–whether it be to get a job, charm investors, or engage potential clients–is just as important as building your business’s brand. And leveraging social media platforms is one of the best ways to build your personal brand. As they say, a picture is worth a thousand words, so while Instagram may not quite as popular as Facebook or Twitter, it’s still a platform that’s worth your time and should be an integral part of your brand.

Image Credit: Flickr/Elsergietenapuros

We’ve talked in the past about how to leverage Instagram for your business, but it’s just as important for your personal brand. But how exactly should you go about doing that? How do you put your best foot forward through photos? Thankfully, Instagram was helpful enough to give us this handy infographic that includes everything from how to build a schedule, how to develop a consistent style, and most importantly, how to engage your followers (an area where I, personally, tend to fall short). Follow these helpful tips to optimize Instagram and build your personal brand.

It also offers up fun, helpful facts like “Did you know open backgrounds and single dominant colors receive the most likes; the absence of chaos helps viewers focus.” Huh, good to know.

                     

Instagram Best Practices

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Kristin is an aspiring entrepreneur who is enthusiastically navigating her way through the DC startup space. She has an unending passion for learning and is never satisfied with the status quo. During the day she is an ops, biz dev, and marketing maven for Fission Strategy

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