Build Customer Loyalty with Mobile Commerce Startup OrderSM

October 21, 2011

10:35 am

Imagine this: You are on your way home from a long day of work and starving.  You know your fridge is empty, so you text your favorite restaurant and say “Hey, I’ll have what I had last time!”  They respond with “Got it!  Your order will be ready in 15 minutes!”  You swing by, grab your order and head home.  No need to stop and pay either – just pay from your phone.

A new mobile commerce startup, OrderSM, makes the above scenario reality.  Their mission is to help out the local economy by streamlining ordering, payments, and texts and encouraging the relationship between local merchants and their customers through the mobile web.

Founder and CEO Nick Hughes said,

We are helping any local merchant make customer repeatability their central focus. With the hundreds of billion of dollars flowing through the local level commerce each year, and people using mobile devices as their first screen, we feel it’s a good bet local+mobile+commerce+social will equal big things.

While the consumer side – as illustrated above – is super useful, the platform has numerous features that will benefit local businesses.  OrderSM saves every order, customer, and interaction, so you can track customer activity.  You can you’re your most loyal customers coupons and special offers and ask them to share their experience with others on social media.  You’ll also get quick feedback from customers, as every receipt asks them to rate their experience.

OrderSM was a showcased startup at our Tech Cocktail mixer in Seattle last night. If you missed the event and want to learn more, be sure to check out their website.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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