OrderZoom Reintroduced With A New Strategic Ordering Focus

November 30, 2010

1:37 pm

We love to see companies iterate and find their way based off of consumer feedback. One company that comes to mind is OrderZoom. OrderZoom is San Diego-based online ordering platform from restaurants. Since debuting at the first San Diego Tech Cocktail event last February, they’ve rebuilt many parts of the site based on feedback from the Tech Cocktail attendees as well as feedback received from the National Restaurant Show in Chicago and learned about what they needed to do to be competitive.

OrderZoom changed its strategy from focusing on being a destination site for ordering takeout food to a distributed system that can be integrated into restaurant websites enabling online ordering for delivery. This is a similar business to Chicago-based GrubHub who has been featured at Tech Cocktail and recently received funding.

With its new strategy and product offering, OrderZoom is now looking for restaurant customers. They are also actively seeking some angel funding to get them to the next level. If you are a restaurant looking to create a simple way to offer ordering from your site you might want to take a look at OrderZoom. or come speak to the team as they will be on hand as a featured startup at the Tech Cocktail San Diego mixer on December 2nd at Analog Bar.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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