Pakistan’s Olaround Offers Location-Based Deals and Loyalty Rewards

January 22, 2013

9:00 am

Daily deal sites aren’t hard to come by these days, but what makes Olaround different is that it’s based in a part of the world not well known for its startup scene. Olaround is Pakistan’s first location-based loyalty application that works on iPhone and Android-powered smartphones. The app was launched in September 2011 by Bramerz, a Google-certified digital agency, in association with Google and Ufone, a Pakistani GSM cellular service provider.

It didn’t take long for Olaround to get noticed. “Within two months of its launch, the app topped the AppStore Pakistan charts,” says Bramerz public relations coordinator Alina Qureshi.

The service offers instant deals and loyalty rewards, called “Kicks,” that are redeemable against “Punches” that users collect by scanning the Olaround QR code available at Olaround-powered venues.

Olaround is the first of its kind – a mobile platform with a web interface that provides much more consumer interaction leading up to the actual transaction. Businesses that sign up to become Olaround-powered venues get their own brand page where they can feature their products and deals. They also gain access to Olaround’s business dashboard where they will get detailed statistics and reports related to their business. Finally, Olaround displays member business’s locations  to all Olaround app users.

And what do Olaround consumers get? Olaround provides geo-proximity of businesses they are looking for, and gives them the opportunity to earn discounts and rewards with each visit.

Pakistan-based Bramerz has incorporated over 180+ restaurants, cafes, retail brands and salons in Lahore, Karachi and Islamabad, such as McDonald’s, Hardee’s, Cinnabon, and Toni&Guy.

Olaround is currently in beta, but you can get the app at the Google Play shop or the Apple App store.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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