Party Hassle-Free with GroupToast

April 21, 2012

10:00 am

The team at GroupToast believes that when you want to party with your friends, you shouldn’t have to call a gazillion places, wait for call backs, negotiate drink fees, and then have to coordinate everything. I’d have to say that I agree.

This Chicago-based startup gives people the ability to have venues compete for their parties, so all they have to focus on is what they’re going to wear.

“Celebrating shouldn’t have to be difficult,” GroupToast president Frank Monroy said.

“Whether it’s a birthday, bachelorette party, or just a night out, GroupToast makes it easy to party.  By having venues compete for your business with simple, affordable packages and giving you the ability to send invites via e-mail, SMS and social, all you have to do is have a good time.”

Monroy has been using the GroupToast concept for over 10 years to drive business to his venues and provide people with a great time without all the hassle.  He had an “Aha!” moment not long ago and said, “If this is working for us, it could work for everyone.”

Monroy makes it work for everyone, whether you are a party goer, venue or brand. Party goers use GroupToast for easy party planning, with custom invitations via social media and text and a flat fee for the entire party. Venue managers enjoy free marketing that helps them drive early, new or repeat business. And brands get the opportunity to reach active, young, urban customers as well as venues, with truly integrated placement.

Monroy is making GroupToast a success because he is using his own knowledge and experience to help his customers with problems he is familiar with – driving early business to venues and creating a worry-free party planning experience. When I asked Monroy to share some lessons he’s learned from his entrepreneurial journey, he had this to say:

“The bottom line is that a new product, of any kind, should make life easier and help everyone involved.  With people get to party easily and cheaply and venues get new party business. Everyone wins.”

GroupToast showcased at Tech Cocktail’s Chicago Mixer this past week.  If you missed the event, check them out at

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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