Path Launches A New App Called “With” Based on Twitter Social Graph

June 8, 2011

3:20 pm

Path launched last fall with a big splash as the looked to craft a “personal social network.” While that app has been adding features and growing it’s user base, it seems the team has taken to building another app focused on sharing who you are “with” called appropriately “With.” Today on the Path blog they shared the news and explained what “With” is all about. The idea came out of a monthly hackathon at Path.

Download the With app from iTunesWith - Path, Inc.

Interestingly, With is built on top of Twitter’s social graph to enable users to share a photo, tweak it with fun lenses and then share who you are with in the photo. It’s very simple. I find this interesting and somewhat ironic since Path’s main app is focused on creating a very private “personal social network” –  it seems they have now gone the total opposite direction based on feedback from users, saying, “we needed to consider enabling users to capture and share moments on a public network.”

But most importantly, they are attempting to create a new interaction graph called the “With Graph” which is something that could be valuable as it tracks and shares some of the tighter connections that are out there, because if you are in a photo with someone, more often than not you know them better than others – and frequency will probably play a big part in that. Obviously there are some outliers, like when I bumped into Conan O’Brien in my hotel lobby at South by Southwest. Though some may think Conan is a personal friend (and someday he very well could be) he is presently part of my “With Graph” in an act of randomness.

With Screen-shot

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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