Would You Pay To Remove Ads? Flattr Plus Finds Out

May 4, 2016

3:00 pm

Ad-blocking may be some of Internet users’ top annoyances, but they’re also a double-edged sword: websites are scrambling to find a replacement for this once-surefire way of generating income. And thanks to ad-blocking extensions, like AdBlock, give users the security to browse their favorite websites without pop-up ads to break up that experience. But what do businesses and content creators have to do to keep business afloat for themselves?

AdBlock Plus may have the answer.

The popular ad-blocking service is unveiling a possible solution for those looking to keep their online business afloat with ad revenue. Flattr Plus, a collaboration effort between AdBlock and Flattr, is a system that cuts out advertising altogether, leaving users with the choice to get rid of ads altogether in exchange for setting up selective payments to the websites they visit.

The payment model is similar to how Flattr works, except it makes the decision on which websites get your money based on keeping track of your browser history. It was also reported by Wired that Flattr Plus will receive about 10 percent of user donations, with up to 5 percent going towards banking fees.

So the question remains – is it worth it to pay for an ad-blocking service when there are other (free) options already available on the market? Though some may have conflicting opinions about this topic, it could be worth investing in now, especially with such rapid changes in online businesses and content creation already going underway. Other solutions, like branded content, could prove useful in solving the tricky question of what could replace ad revenue for online businesses, but that’s only one option. By investing in your favorite websites, users could have a direct impact on the future of these sites.

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Cameron is a tech and culture journalist, comic book enthusiast, and lives near New York City. A graduate of Stockton University, she's using her words to shift the world of online journalism, one byline at a time. When she's not writing, she can be found reading sci-fi novels, collecting succulents, and planning her next obnoxious hair color. Cameron is an editorial fellow at Tech.Co. Send your tips to cameron@tech.co or tweet @BlkGirlManifest.

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