Do People Care About Wireless Charging?

August 18, 2014

7:30 pm

Recently we ran an article going over the pros, cons, and speculations on Starbucks new wireless charging plan. And it seems that Starbucks isn’t slowing down despite its drawbacks. I’m sure Starbucks has done their own market research, but Kwikboost just conducted a survey in which they asked over 5,000 people to list ten smartphone features in order of importance. Do you know what’s last on the list? Wireless charging. Both iPhone and Android users feel that wireless charging is the least important smartphone feature. Perhaps Starbucks knows something we don’t, or they’re planning for the future. Only time will tell if their plan turns out to be a success.


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