People Discovery Engine Traackr Raises $1.5M Round

October 11, 2012

4:27 pm

Announced today, Traackr, an enterprise-grade people discovery engine, has raised a $1.5 million round of funding.  Investors include Traackr Chairman Robbie Vann-Adibé as well as an undisclosed group of employees from Google.

Traackr offers a pair of services, one for enterprise and another for small businesses (A-List and Traackr One, respectively) which helps brands to find influencers within their vertical.

The team previously showcased their startup at the Tech Cocktail Boston Mixer, taking the runner-up spot as Boston’s hottest startup, and has since moved their headquarters to San Francisco.  In an interview from earlier this year, Traackr co-founder and CEO Pierre-Loïc Assayag told Tech Cocktail that they hire people on “a strict no-asshole policy“.

As for the funds, the recent round of funding is all about scaling their current product.

“We’ve always focused on building a product that our customers value enough to pay for,” says Assayag.  “For a long time, we bootstrapped our business, working with our early customers to iterate towards our current product. Our recent funding is about moving faster so we can meet the needs of a rapidly growing market that is starting to demand a better way to search for and discovery people.”

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When Zach Davis isn’t getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail’s Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.

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