Amanda Lannert is the CEO of The Jellyvision Lab and has been a key figure in driving the company’s direction since its founding in 2001. Her focus at Jellyvision is on furthering the company’s digital strategy, improving processes to better scale operations, and customer acquisition to continue fueling the company’s growth.
Under Mrs. Lannert’s leadership, Jellyvision has doubled its revenue three out of the last four years and has grown to serve hundreds of mostly Fortune 1000 clients with interactive communication solutions for desktop, mobile, and emerging platforms via the company’s digital agency work and ALEX, the Jellyvision Benefits Counselor (www.meetalex.com). Jellyvision has been named a best place to work by The Chicago Tribune, and the #1 Place to Work for Millennials in Chicago by Crains.
Prior to joining Jellyvision, Mrs. Lannert managed global brands for Kellogg’s while at Leo Burnett, where she developed strategies and implemented campaigns for Pop-Tarts and Nutri-Grain bars, in addition to spending two years in a new business and new brand development think tank.
Mrs. Lannert was named 2014 CEO of the Year at the Moxie Awards, which made her mother’s decade, and has been profiled in the Chicago Tribune. She is active in Chicago’s startup community, having served on the advisory board of 1871 and The Starter League, as well as mentoring at TechStars, where she was named Mentor of the Year, ImpactEngine and Healthbox Industries. Mrs. Lannert also enjoys a good cupcake.