Ash Maurya

Founder/CEO

Life’s too short to build something nobody wants.

I have been building web-based products for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products. I’ve tried everything from building products in stealth, building a platform, open sourcing, practicing release-early release-often, embracing “less is more”, and even trying “more is more”.

Here’s what I’ve learnt:
– Most startups fail and can consume years of your life.
– Listening to customers is key, but you have to know how.
– Life is too short to build something nobody wants.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being.

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