Jennifer is a technology entrepreneur with over 20 years experience in Information Technology and Software Development specializing in web and mobile technologies. Jennifer has held numerous CTO positions in technology startups. Most notably, Jennifer was the co-founder and Chief Technology Officer of eTour.com. eTour.com was an internet advertising engine similar in nature to a search engine. As the sole technology-oriented founder, she designed, developed, and launched the initial version of eTour.com in the spring of 1998. She eventually grew the technology staff to 60 employees, as the company grew to 180 employees.
In 1999, eTour.com was labeled the “Most Addictive” site on the web by Industry Standard; the “coolest tool site” of the year by http://www.coolsiteoftheday.com; and was ranked number 1 in average days visited by MediaMetrix (a.k.a. the “stickiest” site on the web). By April of 2001, eTour had grown to 5 million subscribers and was ranked number 71 in total traffic for the world wide web by MediaMetrix. eTour.com was acquired by Ask Jeeves (now ASK.com) in May of 2001.