Kevin has built a career on three pillars/stages since graduating with a BBA & MS in Accounting.
❖ 1 – Accounting & Data – Kevin worked for two “busy” seasons with Deloitte & Touche as a staff auditor. Client work ranged from Fortune 500 to middle market & private companies. He then joined a privately held restaurant group as a controller and performed accounting and finance functions for a multi-unit, upscale casual concept based in Arkansas.
❖ 2 – Management Consulting – With the knowledge of how a company is structured and reported/analyzed, Kevin moved to a role where companies could be taken apart, repaired and put back together again. PwC afforded such an opportunity. Projects ranged from a Fortune 500 medical supplies company to a global leader in professional services and involved project management and business process engineering.
❖ 3 – eCommerce & Digital Marketing (Since 1999) – Due to an assignment Kevin was on with PwC (PwC Tech Forecast), he was able to get a glimpse five years ahead and see that eCommerce was the new growth area for business. He started an online company and from there he was recruited to JCPenney.com and was instrumental in the drive to $1 billion in online revenue. Next he worked with several online businesses and consulted to others. Ultimately Kevin ran DealTaker.com and built it to a top 15 deals and coupon website.
Marketing – Digital Marketing, Multi-channel Marketing, Affiliate Marketing, Paid Search (PPC, SEM), Search Engine Optimization (SEO), E-mail Marketing, Social Marketing, Mobile Marketing, Direct-to-Consumer Mail, Catalog, Print Advertising, Telemarketing, New Business Development
eCommerce – Merchandising, Customer Experience & Usability, Data/Web Analytics, eCommerce Recruiting and Skills Assessment, eCommerce Consulting
Operations – Executive Leadership, Strategy Development, Financial Management, Team Building, Change Management, Project Implementation, Startups (Entrepreneurship), Strategic Partnerships