Why Periscope Is Crucial to Growing Your Business

May 10, 2016

3:00 pm

Growing your business or startup is no easy feat. But with the access to a wide variety of tech tools, it’s also the best time to take your startup or business to the next level. Video streaming is quickly becoming one of those keys to ensuring growth for your business – and for good reason. Digital trends are setting the pace for the rest of the industry (and also influencing other industries as well). Here’s are some of the reasons why one digital streaming company, Periscope, is crucial for growing your business.

Caters to Millennial Demographic

Millennial users lead social media interaction, and any platform that utilizes them is one that will lead your business to success. Periscope specifically targets them, unlike the other social media available on the market. Streaming could lead to an influx of new customers and a boost invaluable customer interaction.

Give a Peek Into Your Company Culture

Showcasing company culture may seem intimidating, but it could be an unexpected advantage to bringing attention to your business. If you’re looking for streaming ideas, why not give your audience a peek into the world of your business or startup? Peak their interest, and show what makes your startup different from others in the field. Audiences respond to genuine passion, and your company culture can show that in droves.

Showcase Your Products

If you create products, Periscope gives you a unique advantage – you can actually showcase how they’re used for your audience. Periscope also allows for real-time viewer interaction, with comments being posted onto your screen as you’re streaming. This kind of interaction could give you valuable input on product popularity, how users actually respond to it, and what you could do to improve it.

Hosting an Online Event

Periscope is flexible – it can be used for both business and pleasure. Utilize its streaming services by posting events outside of office hours. This also allows for your events to have wider reach – ones that are location-specific can unintentionally single out only a specific subset of your audience. But by incorporating Periscope streaming along with in person events, you’re making your brand accessible and standing out against the competition that doesn’t know how to balance the two.

Periscope may be intimidating the first time you use it, but like any other digital tool, it’s something created to make your online interactions run easier. Incorporate it into your digital routine, and watch your brand grow.

(H/T Mashable)

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Cameron is a tech and culture journalist, comic book enthusiast, and lives near New York City. A graduate of Stockton University, she's using her words to shift the world of online journalism, one byline at a time. When she's not writing, she can be found reading sci-fi novels, collecting succulents, and planning her next obnoxious hair color. Cameron is an editorial fellow at Tech.Co. Send your tips to cameron@tech.co or tweet @BlkGirlManifest.

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