Photo App Moonfrye Launches to Inspire Kids’ Creativity

August 17, 2013

10:00 am

This week, family-oriented startup Moonfrye launched its first product. Also called Moonfrye, the free iOS photo app aims to help kids get creative with photos.

Moonfrye was founded by Soleil Moon Frye, of Eighties sitcom “Punky Brewster” fame, along with Kara Nortman, formerly of IAC. Little app users can decorate the photos they take by placing them onto creative backgrounds or adhering stickers to the images. Think of it as a digital scrapbbooking app for photos that’s geared to children’s creative tastes.

For example, kids can turn themselves into paper dolls and decorate their image-rendered worlds with characters like mermaids and pirates. Each week, Moonfrye will unlock new sets of stickers to keep kids from becoming bored with the app.

Between managing her DIY parenting blog and being a mom to her two kids – with another one on the way – Frye keeps busy. And, it looks like Moonfrye won’t be slowing down anytime soon; earlier this year, the startup raised $2.5 million in funding from GRP Partners, Greycroft, Daher Capital, and Google Ventures.

You can check out Moonfrye for yourself here, to keep your own little ones creatively busy.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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