Founders Risk Hypothermia in This Crazy Pitch Competition

December 29, 2014

9:00 am

This February, a pitch competition in Finland has forsaken the traditional stage and gone for a cooler setting for pitching your startup: a hole cut into the ice.

As if we didn’t think entrepreneurs were crazy enough already.

The event is called Polar Bear Pitching and will take place in Oulu, the capital of northern Scandinavia and one of the top 7 new global cities for startups. You can pitch for as long as you want – there’s no time limit, but no wetsuits allowed either. How long do you think they’ll last in the freezing water?

Like all pitch competitions, this one comes with some suggestions. Consult a physician if you have high blood pressure. Warm up beforehand, and don’t consume any alcohol. And some wise words:

You might feel like you can’t breathe. Relax, that’s only normal and harmless. It will pass.”


Miraculously, this is not the first Polar Bear Pitching event; the first one was organized last year by Midnight Pitch Fest, a local nonprofit. If you’re brave (or crazy) enough to join, sign up here.


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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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