Pitching For the Stars: Women 2.0 Showcases SpaceX COO and Startups Ready to Blast Off

February 14, 2014

4:11 pm

Yesterday hundreds of female entrepreneurs, investors, and members of the tech community converged for Women 2.0’s eighth annual conference in San Francisco. The conference kicked off with a keynote by the inspiring female COO of SpaceXGwynne Shotwell, a former mechanical engineer who joined SpaceX in 2002 as their seventh employee and is now responsible for day-to-day operations. In addition to inviting the Women 2.0 audience to visit SpaceX HQ, Shotwell shared several exhilarating rocket videos and essential tips for female entrepreneurs (such as not letting your detractors get in the way).1653902_10152087446829191_425822539_n

Shotwell concluded her keynote by reminding the entrepreneurial audience that “everyday is a sales day” in the business world, and while “you can’t control if you’re the smartest person in the room, you can control if you’re the most prepared.” For the startup founders and marketers in the room, those statements cannot resonate enough; as we know, preparing and delivering your pitch is the key for a successful launch (pun intended).

So, what does it take to have a galactic pitch? Josh Elman of Greylock Partners mentioned that he listens to pitches to hear how entrepreneurs are “solving problems that exist for real people;” he’s looking for innovative solutions to everyday problems, solutions that can really change the world.

Google Ventures General Partner Blake Byers added, if you can “explain why an opportunity exists, and what the arbitrage on society is,” then you may have a winning pitch.

Considering that Women 2.0’s mission is to strengthen technology businesses by connecting, inspiring and educating the next generation of technology leaders, it only makes sense that their annual conferences showcase a range of startups. And, since the startups are looking for exposure and feedback, we thought we might as well put them on the spot and organize a selection of one-line pitches for our readers to review. Here’s a selection of the pitches we received, we welcome your feedback on these pitches in the comments below.

One-Line Startup Pitches

built.io is the “no bullshit” mobile and web application development platform designed from the ground up for the enterprise, enabling developers to deliver powerful apps in record time.

Cashtivity: We help kids and their teachers build and launch businesses – all through apps!

KidzVuz: We are Yelp meets Youtube for kids under 13.

Pretty Padded Room: Online therapy for women, on their own time, and in their own space.

Renter Resume: We streamline the rental process for landlords and renters using data-driven recommendations.

Urban Sitter: An online and mobile service for parents and sitters to connect through people they know, UrbanSitter makes booking a trusted babysitter as easy as booking dinner reservations.

SelfPay, built by Digital Retail Apps, is an in-aisle mobile shopping and payment platform that allows shoppers to skip the checkout line.

Women 2.0’s Annual Conference concludes today; you can follow along via Women 2.0’s live blog and join in on the conversation with the hashtag #w2sf14



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Samantha has been a long time contributor to Tech Cocktail, and runs SLS Consulting, a marketing and partnerships practice in the San Francisco Bay Area. Follow Samantha at @sfsam22.

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