Philz vision is to reinvent the coffee experience. A cup of Philz is special. You start by ordering with a friendly Barista that helps you choose a blend they think you’ll like best, craft it for you on the spot, and add anything you want in it to taste (milk, sugar, etc. or black, as many do). You don’t leave their stores until you are 100% satisfied, but they do pretty well at blowing people’s socks off after the first sip – their desired outcome. When you wake up in the morning, they want you to say, “Let’s go grab a Philz.” Instead of “Lets go grab a latte.” Each Philz fits into the community it lives in and is a great hangout for startup founders and others. The real design and build-out of a store begins on day one of opening – the team and community complete the design of each store, and it’s never ending. Philz people have autonomy and they believe that’s locally relevant.