May 19, 2015
There have been a lot of entrepreneurs taking advantage of a somewhat niche, but popular, trend in the personal messaging space. Imgur, Imoji, and Pixit have all delivered the world a disruptive and different way to communicate with the people in your life. Instead of telling somebody that you’re having a great vacation, you can send stickers, GIFs, and images to describe it instead of boring, old text.
Recently I got word of a company in Paris, France that entered this same niche market to give users the capability to communicate via images. It’s called Pleek, it’s for both iOS and Android users, and they have $600,000 in funding from San Francisco’s Partech Ventures.
As it reads in the app markets, Pleek is a way to “pimp your chats”. Users start conversations by sending photo or video, and friends, family, or coworkers respond in like fashion. The app also offers users text options, custom fonts, and stickers to send paired with a succinct social sharing feature to showcase your awesome conversations.
“For years, people were only able to comment on their friends’ pictures and videos with text and likes,” says cofounder Rémi Bardoux. “With Pleek, we wanted to build a place where you can react directly in the form of picture.”
And while Pleek has attracted the attention of celebrities like Sean ‘Diddy’ Combs, Nicki Minaj, and French soccer team captain Karim Benzema. However, the normal everyday users haven’t latched onto the platform so quickly.
Despite having 703 reviews on the Google Play Store, it clocks in at a 3.2 out of 5 stars and is peppered with negative reviews by frustrated users. The iTunes store has it worse: 74 reviewers rank it at 2.5 out of 5 stars.
However the majority of the complaints seem to come from the fact that you can’t delete the pictures once they’re in the system. Conversely when it comes to the features, especially the GIF creator, people tend to really enjoy their experience using Pleek.
I think it’s very probable that as Bardoux and his team continue to build a presence in North America these small issues will work themselves out with future updates. Remember, they’re still relatively young but they have a lot of heart on their team which is always a good thing. That and they’re positioned well for the near-inevitable growth of this trend.
Screenshot courtesy of Pleek
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