Power Down Your Lights and Devices to Protect the Planet with the World Wildlife Fund’s Earth Hour Tonight

March 29, 2014

11:00 am

Most of us can’t imagine going without our smartphones and tablets, but that is exactly what the World Wildlife Fund wants us to do during their annual Earth Hour. But don’t worry – it’s just for one hour, specifically from 8:30-9:30 pm local time tonight.

This hour can make a huge difference, though. A record 158 countries and territories across some 7000 cities and towns will be participating in the world’s largest celebration for the planet. Collectively, that’s a lot of power to be saved.

While you and I may merely participate by powering down our smartphones for an hour, cities from Sydney and Tokyo to Paris and New York will be turning out the lights on landmarks like the Eiffel Tower and The Empire State Building.


Lights out in London during Earth Hour 2013

Now in its eighth year, Earth Hour aims to rally people in support for environmental awareness. This year, the event takes place as the Intergovernmental Panel on Climate Change ramps up to release its latest report in Japan on Monday, focusing on how global warming will affect the environment.

You can participate in this global blackout with a purpose by powering down your lights and devices and sharing your efforts in The Instagram Challenge, sponsored by the event. If you’d like to do more, check out how Earth Hour is using the power of the crowd to protect the planet.

Lights Out in Kenya during Earth Hour 2013

Kenya shines during Earth Hour 2013



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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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