Powerful Social Networks Become Powerful Selling Networks with Qwiqq

May 18, 2012

11:00 am

Social networking sites like Pinterest prove the value of image-driven communication for businesses. After all, you can write a thousand words describing your product and its benefits, but you know what they say about a picture.

Qwiqq is driving social commerce with an app that lets local merchants quickly post, in real-time, their products and services using a picture, price and place. Then, they can share them on the most popular social sites. In other words, Qwiqq turns powerful social networks into powerful selling networks.

Busy merchants simply don’t have time to create commerce posts, including copy and images, and then share them on Facebook, Twitter, Foursquare, Email and SMS. Qwiqq aims to make this process efficient so businesses can get social benefits without all the work.

For consumers, Qwiqq is a fun way to share the things they love to buy. If you’re out and about, and you see a great deal on shoes or sushi, just snap a photo, add the price and your comments, and share with all your friends.

The Qwiqq team is already receiving recognition for their innovative approach to deal and photo sharing. Qwiqq 1.0 was featured in the iTunes App Store: New & Noteworthy, What’s Hot, Great Free Apps section, and it was a finalist in TeXchange’s inaugural One to Watch awards.

Qwiqq cofounders John Phan and Jack Wrigley are enjoying their successes as well as the learning process that comes with starting a company.

“Startups are all about learning,” Phan says.

“In fact, Qwiqq was a pivot from two earlier iterations. With each pivot, we learned how people were using our app and then refined our approach until we zeroed in on the one big pain point that we were really solving. It’s a journey that is both frustrating and exhilarating!”

Qwiqq was a featured startup at our Tech Cocktail Dallas Mixer and Startup Showcase event last night. If you missed it, you can check out Qwiqq on their website, and you can download the app for free in Apple’s App store.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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