January 23, 2015
Yesterday, Precision Strategies – the communications and digital consulting firm founded by former Obama deputy campaign managers Stephanie Cutter and Jennifer O’Malley Dillon, and digital director Teddy Goff – announced a partnership with the Washington, D.C.-based startup incubator 1776. The partnership will provide 1776 members companies access to top advice on how to approach their marketing and brand development – essential to the survival of any nascent venture.
“Precision Strategies has advised and launched startups and helped them succeed at the next level, and their guidance and support will be invaluable to 1776’s member startups as they prepare to launch and scale,” said 1776 cofounder Donna Harris in a statement. “Our partnership with Precision will allow us to ensure these startups have more than just a great idea that can impact millions of lives, but also that they’re telling their own stories in a way that is strategic and effective—key components to expanding their companies and ensuring long-term success.”
Cutter, O’Malley Dillon, and Goff cofounded Precision Strategies in 2013. After their successful work on President Obama’s 2012 campaign, the three wanted to apply the same data-driven approach to marketing and branding to things outside the political realm; the company’s partnership with 1776 provides them the perfect opportunity to work with startups in different industries (including those focused on education, energy and sustainability, health, and transportation and cities).
Throughout the course of the partnership between 1776 and Precision Strategies, 1776 companies will gain important insight and advice on developing branding and messaging strategies, conducting media trainings and pitch coaching, and guidance and preparation for investor pitches.
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