March 29, 2015
When you run a small business, it can be easy to think that the only ways of advertising that matter are those that are free – your Twitter Account, your Facebook page, and so on. However, these styles of marketing do have their faults. In a lot of cases, it is better to spend a little bit of your budget on advertising your business, rather than just going with the things you can do on the internet for ‘free’. Here is why:
People Pay More Attention to Printed Media
One thing to consider when it comes to advertising, is that people see endless online adverts every single day. It doesn’t matter whether it is a text only ad on their Facebook, a visual ad while they are searching on Google, or a full video ad before they watch the piece they chose to see on YouTube, there are always ads on every website that you visit online. As a result of this, people have become desensitized to advertising. Just as when watching a TV show you may leave the room when the commercials are on, or you may skip them on a recorded DVR show, you probably don’t even glance at them when they appear on a site you are reading. However, when something shows up in the mail, despite the fact that earlier generations would have seen this as spam, we now take notice of it, as it is rarer!
It Doesn’t Cost That Much
What puts a lot of businesses off of using print media to advertise their services is the cost. In actual fact, there isn’t a huge investment involvement. You can get a really good return on your investment because you are using a way of approaching people that they won’t have already seen 500 times today. You are giving them something tangible that they can keep, and will refer back to.
Something to Keep
When you see a web ad, no matter how well designed it is, it is a thing you will discard when you have finished reading it. With printed advertising, that well-made, quality piece of material with its attractive imagery is something we may well want to hang onto, especially if it comes complete with a discount voucher! Never underestimate how much people like to have something they can hold, touch and retain. You can’t get that with a web ad or even a TV commercial, but with a print ad they get in the mailbox, you can achieve it.
If you really want the recipients of your ads to receive them in a way that makes an impact, or even keep them for later reference, print adverts are the way to do this. It isn’t as costly as you may think, either. Investigate print marketing in your local area – you may be pleasantly surprised!
Image credit: Flickr/Peyri Herrera
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