November 14, 2014
PRIV, a New York-based startup, allows users to book wellness, beauty and fitness services to the comfort of their own home, recently announced a $3 Million Angel round that was lead by PRIV’s executive Chairman, Alain Schibl.
“It is PRIV’s first funding since their initial seed round and will be used to fund their expansion plans and further development of their b2b as well as their b2c platform,” reads an excerpt from a release.
Additionally, the funding comes after a number of launches that have taken place over the past few months.
“…Their expansion to Los Angeles, the introduction of their Android app and a complete redesign and update to their iOS app. PRIV launches in London on November 25th, making it the first beauty and wellness on demand app to go international,” reads an excerpt from the release.
Partnership with Dove Hair
Not only did the company receive funding, but the company also is ending a month long partnership with Dove Hair on November 15th. The partnership between PRIV and Dove Hair allowed both companies to promote their values of making women feel confident and beautiful.
“It made initial conversations very easy and we kind of aligned our brands together because we both share those same values of empowering women, creating ease of appointments for them and being able to leverage a great product into their home,” says Courtney Jerden, the Executive Vice President of Global Business Development at PRIV.
The partnership allowed users to receive the following offers from Dove Hair:
- In-app look book with hair styles from Dove Celebrity Stylist, Mark Townsend
- Dove Hair products used during thePRIV hair service appointment
- Limited-edition Dove Advanced Hair Series Pure Care Dry Oil product gift set
“We were very excited and that immediately let us show how dynamic our app can be with our partnership for the very first time,” says Jerden. “We realized we can launch other services very quickly as long as we have the professionals on board.”
The partnership with Dove Hair, which began on October 15th was the company’s first in-app brand collaboration, but it certainly won’t be the last.
“Now we have the capability to create these partnerships with other brands to help increase exposure for our app,” says Jerden.
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