June 27, 2015
It is already well-known how important the production of interesting content really is, in order to attract new visitors or keep old ones constantly returning to a site. Needless to say, great content is also highly important for the overall digital marketing strategy. If you are still not convinced, let it be highlighted one more time: original and quality content is the most important thing you can offer on a blog or a website.
Writing is not easy, but there are ways to facilitate the process. You do not need to produce the final text yourself – if you have the means to do it, just list the topics you want to develop and hire a professional to write the final texts for your site. Regardless of the way you do it, just do it in the best way possible. It may be hard to believe, but many bloggers are earning a decent income, and so can you if you apply these tips to your content production.
Write down your ideas and thoughts – carelessly
Write down everything, even what initially seems irrelevant. Once properly developed, some topics may even end up being the most important parts of the final product.
Focus on writing
When you are writing, move away from the computer (or, at least, from emails, social networks and other time wasters) and the television – avoid distractions that can “kill” a good idea.
Innovate, forget rules and standards
There are some kinds of posts that people are used to but, if appropriate, be bold and do things differently. Have a different view from the majority or the standards. One of the things visitors like most is uniqueness.
Limit the time to write something
On the Internet, 24 hours can sometimes feel like a month. If you take more than 24 hours to finish an article, chances are it has lost its value (this depends on the topic, of course). If you start an article, finish it. If you cannot finish it quickly, then it is probably better to let it go.
“It is better to copy success than to create mediocrity”
This quote, by the late Corey Rudl, is amazing. But, contrarily to what it may seem, it is not encouraging people to blatantly copy work from others. Instead, it just says that it is good to be inspired by a successful model and reuse it (and improve it, if possible). Google is a good example of this: it did not invent search engines, but it surely came up with a better model of it. So, if you happen to stumble across a blog whose style appeals to you, apply that to your writing.
Do you happen to have any more interesting tips to create great blog content? Let us know in the comments.
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