After Closing a $10M Series A Round, Project 100 Re-Brands As Shift

May 15, 2014

3:17 pm

Last year we saw Project 100 get started under the belief that people are happier when they can more easily connect with the people and places they care about. Zach Ware, founder and CEO, today penned a blog post that revealed the order placed for a significant model of Tesla Model Ss was nothing more than the beginning of a great story.

According to Ware, that story has finally reached a major plot point as he announced the close of a successful Series A funding round led by none other than Tony Hsieh. In total, Project 100 raised $10 million from Hsieh which they will dedicate entirely to changing the way people move in a city, testing their assumptions, and making peoples’ lives better.

Like any good story, though, this one has a well-orchestrated plot twist in it. Ware and his team of 22 have officially decided to change the name of Project 100 to Shift.

“When we technically launched the company last year, it was to place our Tesla order and we had to name the company something,” says Ware’s blog post. “Because we were placing an order for 100 cars, we simply called the company Project 100. We knew that was a silly name, but we knew we had time to figure out what felt right.”

While the name might be changing, Ware assures us that Shift will not stray one step from its mission. The Shift team sees a clear path ahead of them as they work to enable cities beyond Las Vegas to develop themselves differently.

Over the course of the past year, Shift has teamed up with advanced mobility thinkers from key partners at Daimler, Renault, and Tesla. Additionally, they’ve forged collaborative relationships with the Nevada Transportation Authority and the Regional Transportation Commission.

By year’s end, Shift is aiming not only to replace your car, but also to deliver more than your single car could ever hope to deliver. And, according to Ware, Shift will be far more affordable than you might think.

“The journey we’re embarking on is long and sure to be filled with challenges,” says Ware. “Our team is up to the task, and we’re looking forward to taking you on the journey with us. The obstacles don’t scare us because, as you know, Shift Happens.”


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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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