Find Your Soul: SoulCycle Just Launched an App

April 9, 2015

4:00 pm

For those devoted to the church of SoulCycle, today’s your lucky day! The company – renowned for turning indoor cycling into one of the most popular forms of exercise – today launched its SoulCycle app for iOS. With the new SoulCycle app, riders can quickly and easily find and reserve classes right on their smartphones.

The new SoulCycle app was created by Prolific Interactive, a New York-based mobile development company that has worked previously with the likes of Rent the Runway, Vice, Lululemon, and the NBA. Starting today, SoulCycle riders can download the app onto their iPhones and book bikes for the week ahead. Through the SoulCycle app, users also have access to step-by-step directions to their chosen SoulCycle studios, calendar syncing, as well as social sharing of class reservations (so, you know, your friends can bike by your side). What’s really great about the app is that you can opt-in to get a reminder every Monday prior to sign-ups at noon (because we all know that some classes get filled quickly).

Since its founding in 2006, SoulCycle has grown to become one of the most popular fitness programs in the country. Now with more than 37 locations nationwide, the company has garnered a loyal following of more than 10,000 riders. Labeled by many as a kind of “cult” the whole group dynamics behind SoulCycle won’t really make sense until you actually get yourself in a class. While shows like The Unbreakable Kimmy Schmidt have taken a stab at the SoulCycle cult, this fitness cult involves the likes of our very own First Lady, Michelle Obama.

SoulCycle Parody Unbreakable Kimmy Schmidt

Jane Krakowsi and Ellie Kemper in the Netflix original series ‘The Unbreakable Kimmy Schmidt’ take a spin class at the SoulCycle parody “SpiritCycle”. (AdWeek / Netflix)

Check out the SoulCycle app for iOS and start booking those classes!

 

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things.

Aside from writing about startups and entrepreneurship, Ronald is interested in ‘Doctor Who’, Murakami, ‘The Mindy Project’, and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a “writer”. Tweet @RonaldPBarba.

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