September 3, 2015
Social media is in many ways a level playing field that all app developers can play on. Whether your company is operating on a shoestring or has deep pockets, everyone has the same chance to build a powerful following via social platforms.
Here are a few ways that you can promote your app via social media.
Allow app users to post to their social accounts directly from your app
The two most common ways of letting app users connect to social from inside your app is to first give them a way to ‘like’ or follow you. The second way is to get them to share their experiences interacting with the app.
Connecting your app to at least two popular social platforms is a good start. Facebook and Twitter are by far the most popular, but you should use whatever social media your customers prefer, otherwise you will find it difficult to build a strong following.
Give users a reason to connect with your app
Providing incentives for people to use your app and connect through social media will make it easier for you to gather interested users. An incentive can be any type of bonus that is connected with the function your app provides — games can give away extra points, currency, lives, levels… anything that will give users a way to boost their interaction. The great thing is that this sort of bonus essentially costs you nothing, but if it’s substantial enough, your users will find it valuable.
Spend time connecting and engaging with the community you’ve built
Building a following on social media won’t be of any value to you if you don’t commit to engaging with your audience of followers. It does take time, especially in the beginning. But once you’ve picked a social media platform or two to concentrate on and found your voice, you’ll want to start updating your followers regularly.
Possible ideas for updates could be previews of coming attractions, news that is relevant to your app, anything that is fun or interesting that could be connected to your industry or your audience’s interests. Anything celebrity related will draw interest automatically. Don’t forget to connect with individual followers, too. Occasionally recognizing the achievements or positive reviews and sharing them with your entire community will help build loyalty among app users.
Approach your connections on a human level – not as a marketer
Think about how you like to connect with people on social media and then think how it feels when the companies you follow send you a steady stream of pitches instead of real updates. It’s not hard to put yourself in your followers’ shoes. The best way to keep people from pressing the unfollow button is to keep them interested. You can only do that by being personal and human. Leave all the jargon and marketing speak at the office.
Schedule updates and post automatically, if you can
Sticking to a steady schedule with your social media posts can become overwhelming at times when you are facing an already full work schedule. And what do you do when you want to take a vacation? In these cases, you may want to look into using a social media management tool that will allow you to compose updates and then schedule them to go out automatically at a time of your choosing. This can be a great way to supplement your regular updates if you still want to continue posting spontaneously throughout the day — while freeing you from the need to constantly monitor one or more social platforms. There are several tools that will easily let you automate your Facebook and Twitter updates — the two most popular platforms.
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