July 17, 2015
Her, a mobile dating service for queer women, has just been released nationwide after increased demand. It was previously only available in seven cities across the United States
The online dating market is HUGE. With over 2500 dating sites available there are ones out there for every sexual orientation, religion, and lifestyle (traditional or otherwise). You’ve heard of the big ones–Tinder, OKCupid, Plenty of Fish. New apps are being churned out on a weekly basis, but most of them are not successful.
Her (formerly known as Dattch) is an inclusive app for women who identify as anything other than straight. When setting up a profile you can choose from twelve identifiers including lesbian, queer, fluid, pansexual, asexual, or TBD. They also stand out among the myriad of dating apps because it puts a higher focus on content. Her can also be used as a community engagement platform because it allows users to post events.
“All of the content on the feed is sharable, so girls who don’t have the app yet are still seeing articles and event postings, and ultimately heading to download the app,” said founder Robyn Exton to TechCrunch.
Since dating apps are only as successful as the number of people who use it, Her would only activate a city once a certain threshold of requests had been reached. In the past couple months the number of requests had exploded in many cities in the United States, so the decision was made to launch nationwide.
Previously, the app was available in seven cities in the United States as well as in England and Ireland. There are plans to launch in a few more countries in the near future.
Exton had originally named the app Dattch as a shortening of “Date Catch,” however, she was getting so many comments about how closely the name resembled “snatch”, that she decided a name change was in order.
Image Credit: Flickr/Rachel Hofton
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