Connect with Your Audience Using Social Polling Platform Quipol

November 8, 2011

11:00 am

When you are a startup working on your MVP (minimum viable product) in alpha, or getting ready to launch out of private beta, or executing your carefully crafted marketing plan, you need to know what your target market wants, needs, and thinks about your product. The social polling platform from Quipol can help.

Simply create a “yes or no” social poll (called a – you guessed it – quipol).  Add some images or videos (highly recommended – it is social after all), share it with your stakeholders and target market, and monitor the results that are delivered via data visualization and sentiment-filtering tools.  You can add a comment by logging into Twitter or Facebook, or just view the results, which look like a donut – yes is colored green, no is colored blue.

They are still in private beta, so if you missed them at our Tech Cocktail Bloomington mixer a couple of weeks ago, you can sign up on their landing page to try it out.

Quipol reminds me a lot of another startup we just covered called qidiq, which allows you to create surveys, deliver them in emails, and watch the results in real-time.  No matter which you use, they are great ways to ensure the MVP you are slaving away on is something people will really want and use.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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