Rachna Choudhry: How We Got POPVOX into the House of Representatives

September 20, 2012

5:00 pm

POPVOX has come a long way since cofounder and CMO Rachna Choudhry nervously called her mother to tell her the website had launched. Now, nearly 2,000 House Democratic staffers can log onto their intranet and see the opinions of the public and advocacy groups posted on POPVOX.

Below, Choudhry recalls the colorful but slippery stepping stones that got POPVOX from there to here: how she met cofounder Marci Harris, how they imagined fictional customers like “cynical Cyndi,” and how Choudhry recruited beta testers in a Dupont Circle cafe.

Watch Rachna Choudhry’s full talk. This video was recorded as part of the Tech Cocktail Sessions speaker series, in Washington, DC. We are currently offering these sessions monthly, so check our event schedule for the next event and come interact with startup founders, entrepreneurs, and thought leaders in person.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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