How to Raise Money in a Down Market

September 15, 2016

2:00 pm

Aaron Dallek is a serial entrepreneur and founder of Opternative – the world’s first online eye exam. The exam can be taken from anywhere, at anytime, and a doctor issued prescription can be used to shop everywhere. The exam only takes 25 minutes and a digital prescription is delivered in 24 hours or less.

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In this episode we cover:

  • How to raise money in the current down market – in February 2016, Opternative closed their Series A ($6 million) from Jump CapitalChicago VenturesPritzker GroupTribeca Venture PartnersCorazon Capital, and NextGen Partners;
  • How they built an online eye exam that rivals the traditional phoropter;
  • How to recruit the best talent against larger companies with deeper pockets; and
  • Why you have to take things one step at a time as an entrepreneur

Aaron’s Favorite BookThe Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

This post originally appeared on Tech In Chicago. Visit Tech In Chicago to listen to more interviews with Chicago’s top startup founders and venture capitalists. 

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Colin Keeley is the founder and host of Tech In Chicago, an independent podcast with interviews from Chicago’s top startup founders and venture capitalists.

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