Reddit CTO Says Boring Tech Is Crucial for Building Startups

May 31, 2016

6:00 pm

When it comes to building startups, there are a variety of avenues to take in order to reach success. And while the road to your brand of success could differ depending on what industry you’re breaking into, having a roadmap to success could also help emerging startups and entrepreneurs find new ways to break into their industries.

But when it comes to new startups and entrepreneurs, how can they stand out against the competition, especially in a crowded market? According to the Reddit chief technology officer Martin Weiner, the key could be with startups just starting out. To succeed, he advises that emerging startups focus on “technologies that will help systems scale quickly, and are easier to employ“.

Many startups and entrepreneurs focus on generating buzz with products, especially in the initial stages of immersion. But while that may seem like a great strategy, focusing on more solid technologies could help emerging startups reach stability in the startup landscape.

In the article, Weiner says:

“Basically, you want to use mature technology whenever you can, because it will help you get to get your operations running as smoothly as possible. If it doesn’t scale to the level of maintaining a Pinterest-sized business, then that will be a problem if and when your own business reaches a Pinterest-level popularity.”

Though it can be challenging, investing in the time to figure out what niche best fits your business will help you find success in the long run.

Image Credit to Steven Zwerink / Flickr.

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Cameron is a tech and culture journalist, comic book enthusiast, and lives near New York City. A graduate of Stockton University, she's using her words to shift the world of online journalism, one byline at a time. When she's not writing, she can be found reading sci-fi novels, collecting succulents, and planning her next obnoxious hair color. Cameron is an editorial fellow at Tech.Co. Send your tips to or tweet @BlkGirlManifest.

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