Reliable Servers Are a Must for Budding Startups

May 27, 2016

10:00 pm

Every business owner knows that time is money. Any moment your site isn’t accessible results in not just a loss of traffic, but also a potential loss of trust. Therefore, every online business in the world should be aware of the importance of reliable servers when it comes to running your website. But does anyone really care?

“In an increasingly online world, the dangers of server downtime, including reputation and financial damage, cannot be underestimated,” warns WANdisco CEO David Richards on techcitynews.com. “Some of the world’s largest firms and financial institutions have been left exposed by major deficiencies in their processing and storage of data, running up costs that have spiraled into the millions. Unless the right steps are taken, the catastrophic results of inefficient management will become ever more frequent.”

Richards went on to point out compelling evidence for how some of today’s biggest corporations are fallible, as ‘technical difficulties’ will result in roughly $1,000 lost per minute for online retailers like Amazon. Likewise, if Google shuts down, the global internet traffic falls by a whopping 40 percent.

Cloud servers are quickly becoming a go-to option for emerging companies. They are flexible yet powerful when it comes to a reliable server. Backup solutions, load balancers, and shared storage options must be implemented for any online business with an interest in moving into the cloud. Any company worth their salt should learn from others and, when possible, organize system updates and maintenance at low internet traffic times.

“Unplanned downtime, when sheer volume of online traffic causes servers to experience ‘technical difficulties’ is the most pressing problem facing businesses operating online,” Richards states. “I strongly believe businesses will have to guarantee their ability to stay online in order to stay competitive in a world where the internet may well define our future.”

Not Just Reliability, But Safety Too

Oddly enough, large corporations are not the only ones at risk of security breaches, as the Hollywood Presbyterian Medical Center was targeted in a cyber attack not long ago. ‘Ransomware’ infected the LA hospital’s computer system, resulting in patient records, x-rays, and other vital data being made unaccessible until the hackers were given a ransom.

“On the evening of February 5th, our staff noticed issues accessing the hospital’s computer network,” said Allen Stefanek, president and chief executive of the hospital. “Our IT department began an immediate investigation and determined we had been subject to a malware attack. The malware locked access to certain computer systems and prevented us from sharing communications electronically.”

In the end, the hospital bowed to the hackers’ demands and payed out 40 Bitcoins (roughly $17,000) to retrieve the all-important information on the servers.

“The quickest and most efficient way to restore our systems and administrative functions was to pay the ransom and obtain the decryption key,” told Stefanek. “In the best interest of restoring normal operations, we did this.”

While the existence of scams like this is troubling, they make the importance of protecting your servers that much more important. Don’t skimp on a reliable server because you could end up paying a lot more in the end.

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Endri is a bilingual marketing professional, he has diversified experience in start-ups, business ideas and their process of integrating with marketing. He spends most of his time on net reading business & marketing stuff while writing articles.

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