April 3, 2015
With the recent releases by companies like Pixit and Imgur, there’s no denying the fact that alternative messaging methods are on the rise. However, there’s long been an absence for music messaging, according to Rithm.
Today Rithm announced that it would be changing that with the launch of their new commercial service, which focuses on a social music experience and a unique streaming option. The Toronto based music messaging company will be offering their users two options in their freemium – ad supported – model and the gold model that runs $3.99 a month.
On the freemium model, users can share unlimited song clips, chat with their friends, and enjoy access to Rithm’s popular animated, artist created emojis. Gold users can do all of this with the additional option to stream full tracks in their chats as well as create on demand playlists.
“We’re excited to be bringing an engaging social music experience, with a vast music catalogue, to our community,” says Mike Wagman, Rithm’s cofounder and CEO. “Consumers are hungry for a music experience that makes it fun and easy to share and play music with their friends and with the community.”
In an effort to bring their users an extensive catalogue of licensed music Rithm has forged strategic partnerships with media giants Universal Music Group, Sony Music Entertainment, Warner Music Group, and The Orchard. They also attacked a more local angle, partnering with Steve Aoki, Migos, Zeds Dead, and The Chainsmokers.
Throughout their launch Rithm’s goal has been to provide the best social music experience for fans on both iOS and Android. According to the team their focus as they move forward will continue to be on capturing how today’s consumer engages with content, and with other users, on a mobile platform.
Did you like this article?
Get more delivered to your inbox just like it!