January 7, 2015
Rivet News Radio announced yesterday at the International Consumer Electronics Show (CES 2015) the launch of their Rivet Auto API. We’ve seen banking on the future of the connected car, and Rivet News Radio is gearing their attack via API to allow app platforms and car manufacturers a way to deliver customized, targeted radio news to drivers.
Throughout CES 2015 Rivet News Radio will be demonstrating their Embedded Integration, specifically showcasing the Rivet Auto API with OpenCar Inc and Visteon. Some of the features in the API include: options for OEM (original equipment manufacturer) white-label integration, flexibility to deliver OEM specific maintenance alerts, transactions to Rivet’s data cloud, and customer specific dashboards with analytics on content usage metrics.
“The Rivet Auto API empowers us to expand further into the auto industry and to partner with any OEM or system manufacturer,” says John MacLeod, CEO of Rivet News Radio. “Rivet’s dual approach with both Embedded and Smartphone Solutions provides multiple ways for connected car drivers to access our best in class content.”
The Rivet Auto API will also support content filtration based on location and user interests. So, let’s say you live in San Diego. If your vehicle is using the Rivet Auto API you’ll get news relevant to San Diego, specifically the neighborhoods your driving through instead of hearing what’s happening in Duluth, Minnesota (we get it, it’s cold).
Currently Rivet News Radio is working alongside partners like Bosch Automotive Technology to further disperse their smartphone integration into more vehicles. As it stands, you can find it inside Jaguar and Land Rover powering newscasts through system entertainment units.
“The smart phone integration has made news content available to our drivers in a way that perfectly fits their digital lifestyle,” says Sharjeel Noor, Senior Director of the App Innovation Center – Americas.
As the connected car trend continues to grow, and believe me it will, we’re going to see a lot of companies building APIs that can be dropped into the coding for these beautifully crafted dashboard units. As the saying goes, this is just the tip of iceberg.
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