Rohit Bhargava of Likeonomics: A Good Product Is Only Half the Battle

September 21, 2012

1:22 pm

Rohit Bhargava’s blog lists him as a marketer, author, speaker, professor, and “nice guy.”

And he comes across nice in the video interview below – which is fortunate, since he’s the author of Likeonomics, a book about why likeability is key to success in business. He’s also the author of Personality Not Included, which explains why businesses should have personality.

Tech Cocktail caught up with Bhargava to learn why having a good product – whether that’s a book or an app or a service – isn’t enough to ensure success. Watch the full video with Rohit Bhargava. The interview was filmed at Tech Cocktail Sessions in Washington, DC, on May 24, 2012, where Bhargava was a speaker. It is also part of the Tech Cocktail Conversations podcast – subscribe on iTunes.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact [email protected]

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