Ruck On: Political Startup Officially Launches

September 26, 2011

11:09 am

As the country gears up for another election, political startup is gearing up for a successful start for its newly launched online organizing space.

We covered the beta launch of DC-based back in June, and now the company is in full-swing, welcoming people of all political leanings to get their ruck on. is an online gathering space where users can find politically like-minded people, so they can share ideas and take collective action for the changes they want to see in their communities. Created by two former Democratic aides, Nathan Daschle–son of former Senate Majority Leader Tom Daschle (D-S.D.)–and Ray Glendening–son of former Maryland Gov. Parris Glendening (D), the platform is for all people interested in political issues, regardless of party or beliefs.

Highlights from the full version of, which opened September 21, include:

  • Your “Ruck” — These are the people who the algorithm says are the most like you.
  • An Information Feed — This is a chance for you to engage in discussions with your ruck.
  • Action — suggests actions you can take online.

The best part about is its ability to inspire users to stand up and make their voices heard, through “collective action” recommendations tailored to their unique beliefs and interests. Whether through petitions, offline actions or contributions, users have plenty of opportunities to get behind the issues they care about most.

If you’re tired of listening passively to the political discourse in the media, and want to become an active participant, give a try. No matter which issues matter to you most, you’re sure to find the perfect ruck.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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