Samsung Hosts Its First Developer Conference in San Francisco

October 28, 2013

3:59 pm

Today, Samsung launched its first developers conference in San Francisco, with more than 1,300 attendees scoping out what the technology company has in the works.

Samsung announced it was releasing five software development kits (SDKs) for developers to use in creating apps for its smartphones, tablets, and smart TVs. Samsung hopes that as more of its future gadgets become connected to each other, developers will optimize more apps for its platform.

“Samsung is creating one of the largest connected platforms spanning a broad range of devices,” the company said in a press release.

Syncing isn’t the only goal on Samsung’s horizon. The company aims to improve relationships with the developer community and erase its reputation of being notoriously difficult to communicate with and tap into.

While Samsung reigns as the largest device maker on the market, it seems to understand that future success relies on establishing a loyal customer base. This conference is a small step in that direction.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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